Marketing campaign research usually has a positive impact on the future in launching and developing new strategies to promote more and more products and services. Large corporations have a number of marketers who analyze all this data and come up with strategies to maximize views and brand popularity. However, the data for research is not something complicated and it is always available in open sources, as users themselves share their data with social networks. With this information, you can build an effective plan to build popularity peaks and also develop a multi-stage advertising campaign to popularize your products.
What are the best metrics to use when creating a promo?
To analyze the statistical performance of your promotional campaign, it is best to use comparisons between the initial plans and the final results of the campaign phase or full cycle upon completion.Effective campaigns can bring customer conversion rates of 2 to 20%, while an average conversion rate is considered acceptable at 2 to 5%. If your initial plans and final results don’t match, you may need to change your development strategy or improve your promotional materials. Use the following parameters to analyze your data to run effective advertising:
- Analyze the age range. Use the display of your content to target a specific age range. Customize your ad views to those who are relevant to your product. For example, car tyres are unlikely to be of interest to users under 16 and over 50, so your age range for impressions is 16 to 50;
- Use any preferences and hobbies in the calculations. Take into account those users who have indicated their hobbies and interests. Apply their hobbies to areas in which your products can compete, while creating more posts that are of specific interest to this audience with specific hobbies, whether it’s cycling or skiing;
- Be clear about your region of residence and the accessibility of neighborhoods. If your promotions always have a plan to show specific adverts to specific audiences, it is especially important to consider several religious and political aspects. Some countries, states and regions have special rules on advertising products and services, don’t forget about it;
- Online time. Particularly important for your promotional materials to reach the target is to show content during prime time, when the greatest number of your subscribers and potential users are online. For each region and country it can be different days of the week and hours within the day, do not forget to analyse this indicator, then your views will be the most effective.
What services help to enhance your marketing campaign?
Once you have analyzed the user data, and set all the necessary parameters for your future marketing campaign, you should take care of its successful launch. Apart from the fact that your posts should go out during the busiest hours of users, for the most impressions, it is important to set the right display schedule for the very first posts. Today you can do this with the help of third-party services that productively influence the dynamics of the development of popularity of your content.
For example, thanks to the services of Streamoz.com, you can get a huge number of views, likes and comments on your promotional materials, which increases the inflow of new users and will organically increase your displays. The company has been in the marketing services market for many years and has a huge base of satisfied customers who return to use the company’s services again and again. Here are a few reasons why Streamoz’s services are so excellent:
- A team of expert marketers. The Streamoz platform has years of expertise in social marketing, and an experienced team of marketers will always help you discover a growth strategy that suits your goals, or design a unique plan if you so choose.
- Quick turnaround time. In social promotion, it is critical to see results fast because the growth plan might be lengthy, and acquiring views or growing the reach of a certain product is required right away. In the Streamoz service, you may obtain the result already in the first hours after paying for the order.
- Real users. Modern social networks use a variety of ways to measure bot involvement. Unscrupulous services utilize bots to temporarily boost views. The Streamoz service enhances your views by interacting with actual people, assuring organic development.
- User help is always accessible. Many folks will appreciate the assistance of Streamoz service customers. If you have a problem or your statistics do not suit you, you can always contact the 24/7 support service to resolve the issue.
- Security. Streamoz recognizes the importance of privacy in social promotion. The firm does not use third-party user data or share it with third parties.
