The word customer’s is the singular possessive form of customer. E.g., “The customer’s order was processed quickly.” Furthermore, customers’ is the plural possessive form. E.g., “The customers’ feedback was very positive.” Also, customers is the standard plural of customer. E.g., “The customers were very satisfied with the service.”
The following chart provides a summary of the different forms of customer.
| Form | Example Sentence |
| Singular | Customer |
| Plural | Customers |
| Singular possessive | Customer’s |
| Plural possessive | Customers’ |
You can make the plural form by adding an “s” to customer.
Furthermore, you can make the singular possessive by inserting an apostrophe and an “s” after customer. In comparison, the plural possessive is made by adding an apostrophe to the end of customers.
In the following examples, you can see the different forms of the word customer in context:
- Singular: The customer left a five-star review.
- Plural: The customers enjoyed the new product line.
- Singular possessive: The customer’s opinion was highly valued.
- Plural possessive: The customers’ preferences were taken into account.
The difference between the singular and plural possessives is that we are talking about one customer in the singular possessive sentence. However, in the plural possessive sentence, we are talking about something that belongs to multiple customers.
Now you have learned the basics of how to use the possessive forms of customer. However, you should keep reading so you can learn more about each form and how to use them.
Customer’s
The word customer’s is the singular possessive of the word customer. Therefore, you use it when you want to say that something belongs to one customer.
You can mention things that are a physical part of a customer or part of their interactions.
- The customer’s signature was required on the contract.
- Our customer’s satisfaction is our top priority.
Customers’
The word customers’ is the plural possessive of customer. Therefore, you use it when you want to indicate that something belongs to multiple customers.
The plural possessive can refer to physical objects owned by customers, as well as things like feedback or preferences.
- The customers’ reviews were overwhelmingly positive.
- Someone addressed the customers’ concerns during the meeting.
Furthermore, the term customers’ can also refer to spaces explicitly designed for customers, as well as periods of time that customers spend interacting with a business.
- The customers’ lounge was comfortable and inviting.
- They hosted a customers’ appreciation day to thank loyal patrons.
Customers
The term customers is the standard plural of the word customer. Therefore, you use it when you want to talk about more than one customer in non-possessive sentences.
You can use the plural version to mention a specific number of customers.
- Twenty customers attended the product launch event.
Also, you can use it to refer to all customers in a general sense.
- Customers expect high-quality service and support.
